Sales Quote Of The Day
Don’t deliver a product/ service, deliver an experience.
Today’s Sales Nugget
Do you know seen as trustworthy can boost your sales by 28%?
People do business with those they trust, like and remember. This is a very common phrase in sales. The question is what are practices make others trust you?
1. Demonstrate Knowledge
Modern day buyer is more informed but not necessarily more knowledgeable. They are often confused because of the amount of misrepresented information. When they want to buy, they look up to you for educating them and help them make right decision. Demonstrate thorough knowledge on your product, industry and the upcoming changes in the industry. When you demonstrate these your buyer listens to you, as he would consider you as authority.
2. Build Credibility
Your customer wants to be respected for their time, money, energy that they invest. While sales professionals often over-promise and under-deliver you must practice being completely honest in every transaction. If your product/services does not fit their needs and solve their problems, tell them No. If your product is the best fit for their need demonstrate it with relevant testimonials and how you were able to solve problems of others who had similar problems. This build your credibility.
3. Value Your Competitors
Your customers are going to visit or interact with your competitors too. If you demean your competitors and think you have earned some brownie points, you have got it wrong. By demeaning your competitors, you have just lost your business to your competitor. When projecting the value in comparison to the competitors you must take sure that you do comparison appropriately. This builds trust, respect and credibility.
Following 3 are very powerful ways to build trust with your customers:
- Testimonials As Social Proof
- Case-studies As
- Influencer Recommendations
Build Trust and Build Your business. Ask, what are you not doing to lose trust of your customers.
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